Privacy policy

Last updated: July 17, 2026

1. Introduction

This online store and website are operated by LOYAL EASE TRADING LIMITED, covering all associated website information, content, functions, tools, merchandise and services (collectively referred to as the “Services”) to deliver curated shopping experiences to our customers. The Services are built and powered by Shopify to support our online retail operations.
This Privacy Policy sets out how we collect, utilise and disclose your personal data when you browse our site, use our Services, complete purchases or other transactions, or correspond with our team. Where there is inconsistency between our Terms of Service and this Privacy Policy, this document shall prevail in all matters concerning the collection, processing and disclosure of your personal information.
Please read this policy thoroughly. By accessing or using any part of our Services, you confirm that you have read, acknowledged and agreed to the ways we gather, use and share your personal data as outlined below.

2. Personal Data We Collect & Process

For the purposes of this policy, “personal information” means any data that can identify you, or can reasonably be linked back to an individual. Anonymous or de-identified data which cannot trace back to any specific person is not classified as personal information.
The categories of personal data we may collect or process vary based on how you interact with our Services, your residential jurisdiction, and local applicable laws, including reasonable inferences derived from such data:
  1. Contact information: full name, residential address, billing address, delivery address, contact phone number and email address.
  2. Financial data: credit/debit card numbers, bank account details, payment card credentials, transaction records, payment methods, payment confirmations and other payment-related information.
  3. Account credentials: usernames, passwords, security questions, personal preferences and account settings.
  4. Transaction records: product browsing history, cart items, wishlist content, purchased, returned, exchanged or cancelled orders, and historical shopping logs.
  5. Customer correspondence: all content contained within messages sent to our support team, such as after-sales enquiries and consultation notes.
  6. Device metadata: information about your mobile/desktop device, browser type, network connection, public IP address and unique device identifiers.
  7. Usage analytics: behavioural data recording how and when you browse, navigate and interact with our Services.

3. Sources of Personal Data

We obtain your personal information through four primary channels:
  1. Direct submission by you: when you register an account, browse our store, message customer service, or actively provide personal details to us.
  2. Automatic collection via the Services: data captured from your device during site visits, including tracking via cookies and comparable tracking technologies.
  3. Authorised service providers: third-party vendors we engage to deliver technical support, who collect and process your data on our authorised behalf.
  4. Official business partners and other regulated third-party platforms.

4. How We Use Your Personal Information

We utilise your personal data for the following legitimate purposes, determined by your interaction with our store and Services:

4.1 Deliver, Customise & Optimise Our Services

We process your data to fulfil our contractual obligations to you: process payments, dispatch orders, arrange return & exchange logistics, retain your favourite product preferences, send account & order notifications, maintain your member account, enable customer product reviews, and generate personalised product recommendations matching your shopping history. All collected data also supports continuous upgrades and optimisation of our platform functions and shopping experience.

4.2 Marketing & Targeted Advertising

We may use your information for promotional activities: deliver marketing newsletters, discount alerts and promotional notices via email, SMS or post; display targeted product advertisements on our website or external third-party platforms based on your browsing, cart and purchase activity.

4.3 Account Security & Fraud Prevention

Your personal data helps us verify account identities, maintain secure payment and shopping environments, detect, investigate and take countermeasures against fraudulent, illegal, risky or malicious conduct, and safeguard the security of our platform and all users. If you register an account with us, you bear full responsibility for protecting your login credentials; we strongly advise against sharing your username, password or access details with any third party.

4.4 Customer Service & Communication

We rely on your contact details to respond to support enquiries, resolve after-sales issues efficiently, and sustain regular communication throughout our customer relationship.

4.5 Legal Compliance

We process personal data to comply with mandatory local laws and official legal requests (including enquiries from law enforcement and government regulators); facilitate civil litigation discovery, pending or ongoing legal disputes; and investigate potential breaches of our website Terms of Service and internal policies.

5. Circumstances of Personal Data Disclosure

We will only share your personal information with external third parties under lawful grounds compliant with this Privacy Policy, including the scenarios below:
  1. Authorised service providers including Shopify and external vendors who deliver outsourced services for us (IT maintenance, payment gateway processing, data analysis, customer support, cloud storage, order fulfilment and delivery logistics).
  2. Official marketing & business partners, to execute targeted advertising campaigns. We utilise Shopify’s marketing tools to deliver personalised ads across third-party websites based on your cross-platform shopping behaviour. Our partners will process your data subject to their own independent privacy policies. Depending on your location, you hold the right to request us to cease sharing your data for cross-site targeted advertising purposes.
  3. Parties you explicitly authorise us to share data with: such as delivery couriers for order shipment, or social media platforms connected via social login widgets embedded on our site.
  4. Our corporate affiliates and internal group companies.
  5. Relevant parties involved in corporate restructuring (mergers, acquisitions or insolvency proceedings); government authorities responding to legal subpoenas, search warrants and statutory requests; parties needed to enforce our terms and protect the legal interests of our platform, our business and other users.

6. Data Processing Relationship with Shopify

Our entire store infrastructure is hosted by Shopify. Shopify independently collects and processes your usage data to operate, maintain and upgrade our retail Services. All information you submit on our website will be transmitted to Shopify and its global third-party service providers (who may be located outside your country of residence) to power core store functions.
We also adopt Shopify’s advanced commercial tools which aggregate data from your activity on our store alongside shopping behaviour across other Shopify merchant stores. For these enhanced functions, Shopify acts as the independent data controller responsible for processing your personal data and responding to your privacy rights requests.
To review Shopify’s independent data handling rules and your consumer rights, please read the Shopify Consumer Privacy Policy. Eligible users may submit data rights applications via the official Shopify Privacy Portal.

7. Third-Party External Links

Our Services may embed hyperlinks leading to independent third-party websites and social platforms not owned or controlled by LOYAL EASE TRADING LIMITED. Before accessing these external sites, you must independently review their separate privacy policies, security rules and terms of service. We do not assume liability for the data security, information accuracy or content reliability of any external third-party website.
Any content you post on public social widgets or third-party social platforms may be visible to all platform users without data usage restrictions imposed by our store. The inclusion of external links on our site does not constitute official endorsement of the third-party platform, its operators or published content.

8. Children’s Personal Data

Our online Services are designed exclusively for adult users and are not intended for minors under the age of majority in your region. We do not intentionally collect personal data belonging to underage children.
If you are a parent or legal guardian and discover your minor child has submitted personal information to our store without your consent, please contact us via the contact information listed at the bottom of this policy to request full deletion of all related records.
As of the policy effective date, we hold no confirmed records of selling or sharing personal information of users under the age of 16, as defined by applicable data protection regulations.

9. Data Security & Data Retention

Please note that no online data transmission or storage system can guarantee absolute impenetrable security, so we cannot promise complete immunity against data leakage risks. Data transmitted to us over public networks may face security vulnerabilities during transit. We strongly recommend avoiding sending sensitive or confidential personal information via unencrypted communication channels.
The retention period for your personal data varies according to multiple factors: we will retain records only as long as necessary to maintain your member account, provide ongoing shopping Services, fulfil statutory legal obligations, resolve customer disputes, and enforce binding contracts and platform policies.

10. Your Individual Data Rights

Subject to your country’s data protection legislation, you may hold partial or full access to the rights listed below. These rights are not absolute, apply only under specific legal conditions, and we reserve the right to decline certain requests permitted by applicable law:
  1. Right of Access: You may submit a formal request to obtain a full copy of all personal data we store linked to your identity.
  2. Right of Erasure: You can request complete deletion of all personal information we hold about you.
  3. Right of Rectification: You may demand correction of any inaccurate or outdated personal data stored in our systems.
  4. Right of Data Portability: Where legally permitted, you may request a machine-readable copy of your personal data and authorise us to transfer this dataset to an external third party, subject to limited statutory exceptions.

Manage Marketing Communication Preferences

We may send regular promotional marketing emails to registered users. You can opt out of all future promotional correspondence at any time via the one-click unsubscribe link contained within every marketing email. After unsubscribing, we will continue to send essential non-promotional emails related to your member account status and active orders.
You may exercise all above privacy rights either through dedicated functional modules on our website, or by contacting our support team via the contact details at the end of this policy. For further details about data processing conducted by Shopify and your corresponding rights, please visit https://privacy.shopify.com/en.
We will not impose discriminatory treatment against any user who exercises their statutory data privacy rights. Prior to processing your rights request, we may carry out identity verification procedures as required by local law. You may appoint an authorised legal agent to submit data rights requests on your behalf; we will require formal written proof of authorisation from you and may conduct secondary identity verification with you directly before accepting the agent’s application. All valid requests will receive a formal response within the statutory timeframe stipulated by local regulations.

11. Privacy Complaint Procedures

If you hold objections regarding how we process your personal data, please first contact our support team via the listed contact channels. Depending on your jurisdiction, you may submit an appeal against our resolution decision by reaching out to us, or file an official formal complaint with your local government data protection authority.

12. Cross-Border Data Transfers

Your personal information may be transferred to, stored and processed in countries outside your place of residence.
For data transfers departing the European Economic Area (EEA) or the United Kingdom, we will adopt recognised legal transfer mechanisms such as the Standard Contractual Clauses issued by the European Commission or equivalent official contracts released by the UK competent authorities, unless data is sent to a country officially certified to maintain adequate data protection standards.

13. Amendments to This Privacy Policy

We reserve the right to revise this Privacy Policy periodically, to reflect updates to our data processing practices or comply with new operational, legal and regulatory requirements. All revised versions will be published on our official website with an updated “Last updated” date, and we will deliver mandatory user notifications as required by applicable data laws.

14. Contact Information

For all enquiries regarding our data privacy practices, this Privacy Policy document, or to submit requests exercising your data protection rights, please reach us through the following channels:
  • Phone: +852 9123 4567
  • Email: info@loyelec.shop
  • Postal Address: LOYAL EASE TRADING LIMITED, G/F 18, Yuen Long Fresh Fish Market, No.30 Yuen Ching Road, Yuen Long, New Territories, Hong Kong SAR